Gaming and betting sectors lead digital advertising growth in Brazil
Tuesday 29 de April 2025 / 12:00
2 minutos de lectura
(Brasilia) - On Monday 28 April, IAB Brazil and Kantar Ibope Media presented a study revealing that the Brazilian digital advertising market generated R$37.9 billion last year, an 8% increase compared to 2023 and a 60% increase since 2020. The gaming and betting sector recorded the highest growth in digital advertising in Brazil in 2024, with a 192% increase in investments.
The expansion of virtual casinos and the popularisation of the ‘tiger game’ have been driving growth in the Gaming and Betting sector. According to the Central Bank, Brazilians spent up to 30 billion reais per month on gambling in the first quarter of 2025.
The Digital AdSpend 2025 study analysed data from 1,600 websites, portals and channels such as Google, Facebook, Instagram, TikTok and YouTube. The study pointed to a more balanced distribution of investments throughout the year, a trend that continues for the third year in a row.
Social media accounted for 53% of digital advertising spend. Google ads accounted for 28% and other sites and media for 19%. In terms of formats, video content led the investment with 42% of the total, followed by images (30%) and search (28%). Mobile devices accounted for 74% of resources, while desktop accounted for 26%.
Denise Porto Hruby, CEO of IAB Brazil, said that the maturity of the market demands data-driven strategic decisions. The study also recorded a 41% increase in retail media investments compared to 2023, totalling R$3.5 billion.
Categoría:Reports
Tags: Sin tags
País: Brazil
Región: South America
Event
SBC Summit Americas 2025
13 de May 2025
ProntoPaga Drives the Fintech Revolution with SmartPIX and SmartRouting in LATAM
(Fort Lauderdale, SoloAzar Exclusive).- Evans Concha, CTO and Founder of Pronto Paga, shared the main innovations launched this year and how they impact the regional fintech industry. With a firm commitment to new technologies and cybersecurity, the company is positioning itself as a leader in the sector. Discover how it is redefining the future of digital payments in this article.
Friday 13 Jun 2025 / 12:00
Pay4Fun consolidates its position as a 100% Pix Payment Gateway and expands its reach in LatAm
(Fort Lauderdale, SoloAzar Exclusive).- Pay4Fun strengthens its position as a 100% Pix payment gateway with direct integration with the Central Bank, guaranteeing maximum security and efficiency in transactions. At SBC Summit Americas, Leonardo Baptista highlights the role of networking and innovation in an environment where technology and regulation are key. Discover how Pay4Fun is shaping the future of digital payments.
Thursday 12 Jun 2025 / 12:00
Air Dice Revolutionizes iGaming with Nord Legends and Player Protection Technology
(Fort Lauderdale, SoloAzar Exclusive).- Air Dice presented its innovative Nord Legends line at SBC Summit Americas, combining Norse mythology with advanced game mechanics. The company is committed to AI and gamification to enhance the user experience. Read more about Air Dice's strategic focus and global growth in this interview with Rocio Moitino, Director for Latin America.
Wednesday 11 Jun 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.